Dielle
Dielle bridges innovation and emotion in home construction, channeling technology and heartfelt craftsmanship into every project.
Client
Dielle
Date
Sep 21, 2023
Services
Brand Identity, Web Design
The opportunity
Dielle specializes in custom home construction, blending cutting-edge technology and sustainability with a deeply personal approach. However, the company initially struggled to communicate its philosophy (merging innovation with a humanistic touch)in a way that resonated with modern homeowners. Through close collaboration, the new brand identity was crafted around the ethos “building is imagination, building is love,” with vibrant red accents to emphasize passion and emotion.
Problem
Insufficient reflection of Dielle’s personalized, innovative home-building approach
Difficulty conveying the blend of technology and human touch
Lack of emotional connection with target homeowners
Solution
Developed a brand identity emphasizing imagination and love
Used vibrant red accents to symbolize passion
Created immersive visual and narrative elements to connect emotionally with clients
What we did
We began with a comprehensive brand audit to uncover Dielle’s core values and unique approach. The visual identity was redesigned for consistency and emotional resonance, using bold colors and modern design elements. Messaging was refined to clearly communicate Dielle’s blend of technology, sustainability, and personal touch. We also developed immersive visual materials and narratives that highlight the warmth and creativity at the heart of every project. This holistic rebranding positioned Dielle as a forward-thinking, client-centered builder ready to inspire and engage new audiences.
The outcome
+
36%
Homes Sold
A refreshed brand and immersive AR/VR tools increased home sales by 18% in one year, as virtual tours sped up buyer decisions and boosted conversion rates.
+
21%
Revenue Growth
Emotionally resonant branding and interactive AR/VR raised annual revenue by 21%, as buyer confidence grew, driving higher-value sales and more cross-selling.
+
32%
Faster Sales Cycle
Using AR/VR for virtual tours and personalization, Dielle cut home sale time by 32%, streamlining sales and reducing project delays.
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